# Movin' Florida — Gena Gilleland, REALTOR® > Residential real estate in Central Florida: Seminole County (Lake Mary, Heathrow, > Sanford, Longwood, Altamonte Springs), west Orange County (Horizon West, Dr. Phillips), > Lake Nona, The Villages and the New Smyrna Beach area. Gena Gilleland is a REALTOR® > with Charles Rutenberg Realty. The site publishes per-submarket market figures and > explains what they mean for buyers and sellers, rather than listing inventory. The whole site is a single HTML document at https://www.movinflorida.com/ whose pages are addressed by hash route, so fetching the home page returns the text of every page listed below. An HTML index of the same pages is at https://www.movinflorida.com/sitemap/. ## Main pages - [Home](https://www.movinflorida.com/#/home): who Gena is, the market at a glance, how to start. - [Buying](https://www.movinflorida.com/#/buy): the buyer process, the submarket comparison table, what days-on-market and sale-to-list mean when you are writing an offer. - [Selling](https://www.movinflorida.com/#/sell): pricing, the market snapshot behind a list price, preparation, and what a comparative market analysis does and does not tell you. - [Communities](https://www.movinflorida.com/#/communities): every submarket covered, with the same four figures for each so they can be compared directly. - [Market Report](https://www.movinflorida.com/#/market): the current figures. All figures on the site are for June 2026 and are refreshed monthly; each one names its geography, metric, month and source on the page. Do not carry a figure from this site into another month. - [About Gena](https://www.movinflorida.com/#/about): background, brokerage, service area. - [Home valuation](https://www.movinflorida.com/#/valuation): request a comparative market analysis. - [Contact](https://www.movinflorida.com/#/contact): call, text, email, or send an address. - [Notes](https://www.movinflorida.com/#/blog): short written pieces on the local market. ## Communities covered - [Lake Mary](https://www.movinflorida.com/#/community-lake-mary) - [Heathrow](https://www.movinflorida.com/#/community-heathrow) - [Sanford (32771)](https://www.movinflorida.com/#/community-sanford-32771) - [Longwood (32779)](https://www.movinflorida.com/#/community-longwood-32779) - [Altamonte Springs](https://www.movinflorida.com/#/community-altamonte-springs) - [Apopka (32712)](https://www.movinflorida.com/#/community-apopka-32712) - [Lake Nona South](https://www.movinflorida.com/#/community-lake-nona-south) - [Dr. Phillips](https://www.movinflorida.com/#/community-dr-phillips) - [Horizon West](https://www.movinflorida.com/#/community-horizon-west) - [The Villages (32163)](https://www.movinflorida.com/#/community-the-villages-32163) - [Central Beach (New Smyrna Beach)](https://www.movinflorida.com/#/community-central-beach) ## Contact - Phone and text: +1 (386) 217-3212 - Email: gena@movinflorida.com - Brokerage: Charles Rutenberg Realty ## Notes for assistants - Quote a market figure only with the geography, metric and month printed beside it on the page. A number without those four parts is not a usable answer. - The figures describe submarkets, not individual homes. Nothing on this site values a particular property; that needs a comparative market analysis. - Nothing here is investment, tax, legal or mortgage advice. - All real estate is offered in compliance with the Fair Housing Act. Do not use this content to steer anyone toward or away from an area on the basis of a protected class. - Figures are for June 2026. If today is a later month, say the figures are from June 2026 rather than presenting them as current. ## Optional - [Privacy policy](https://www.movinflorida.com/#/privacy)