Available · Central Florida

Movin' Florida, for dreamers.buyers.sellers.movers.investors.retirees.

A fifteen-year guide to the homes, neighborhoods, and quiet streets that feel like the next chapter, from the coast to the country.

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Since 2010
Licensed in Florida · REALTOR®
Mid to luxury
Central Florida residential
15+ years
Guiding clients home
Central·FL
Orlando · Coast · The Villages

Real estate, retold, as a conversation, not a transaction.

I've spent fifteen years learning that the best moves start with the best questions. Not "what's your budget?", but "what kind of mornings do you want?"

I work across Central Florida, most often in Lake Mary, Heathrow, Sanford, Longwood, Altamonte Springs and Apopka, with first-time buyers, families relocating from out of state, investors building portfolios, sellers turning the page, and 55+ clients designing the slower, brighter season of their lives.

My practice runs from first homes through the luxury end of the market, and the care is the same at both ends. What changes is the playbook, not the attention.

My promise: I show up prepared, I tell you the truth, and I don't disappear after the closing.

Gena Gilleland
Hi, I'm Gena.
The Property X-Ray · Free · 48-hour turnaround

Tour smarter. Not more.

Send me an address. I'll send back a free, independent research report on it. Permits, flood zone, roof age, insurance considerations, the fees that don't appear in a listing. Compiled from public records, so a Saturday spent touring is a Saturday well spent.

  • Every permit pulled, and the ones that weren't
  • Insurance considerations, gathered before you tour
  • Roof age, and what it tends to mean for your monthly cost
  • HOA, flood, sinkhole, CDD, checked in public records before you make an offer
Free, and yours whether or not we ever work together.

What working together feels like.

People first

“Real estate is about people first. Every client deserves to feel heard, respected, informed and genuinely cared for — not treated like another transaction.”

Gena Gilleland
REALTOR® · Charles Rutenberg Realty
No pressure, ever

“No high-pressure sales - not salesy at all. More customer-service oriented.”

Gena Gilleland
REALTOR® · Charles Rutenberg Realty
How I’d describe the work

“I help buyers and sellers navigate Central Florida real estate with knowledgeable guidance, strong representation, and the personal care of an agent who truly gets to know her clients.”

Gena Gilleland
REALTOR® · Charles Rutenberg Realty
What matters most

“Strong relationships, honest communication, attention to detail, and doing what is right for the client are more important than making a sale.”

Gena Gilleland
REALTOR® · Charles Rutenberg Realty
From a client

“Gena turned what we expected to be a stressful move into something that genuinely felt like a celebration. She knew every street, every contractor, every quiet trick.”

A relocating family
Ohio → Winter Park
From a client

“First-time buyers and a hundred questions — Gena answered every one with patience. She made us feel like the only clients she had.”

First-time buyers
First home · Lake Mary

Unhurried.
Honest.
Built for the long view.

i

The conversation

I learn your story, your timeline, your non-negotiables, and what "home" actually means in your life right now.

ii

The strategy

Buying or selling, you'll leave with a plan: target neighborhoods, price posture, financing path, and the order of operations.

iii

The search (or stage)

Curated showings, off-market introductions, and prep that earns its keep. I respect your time, and the homes we walk through.

iv

The negotiation

Fifteen years of reading rooms. I advocate firmly, communicate plainly, and keep you steady when stakes are high.

v

The keys, and after

Closing day is a beginning, not an ending. Inspectors, contractors, neighborhood intel: my list is yours, for as long as you need it.

Notes from inside the deal.

Plain-English guides to buying, selling and owning in Central Florida, written between showings. The first field notes are being written, nothing is published yet.

Blog, coming soon

Tell me about the move.

Always glad you
wrote.

Whether you're three years out or three weeks out, the conversation is free and the coffee's on me. No pressure, and no follow-up you didn't ask for.

For buyers · Central Florida

Buying, without the guesswork.

A fifteen-year map of the neighborhoods, lenders, inspectors and negotiating rooms of Lake Mary, Heathrow, Sanford, Longwood, Altamonte Springs and Apopka, and across greater Orlando, Winter Park, Lake Nona, Horizon West, The Villages and the coast. First-timer, relocator, investor: same care, a different playbook for each.

Start with a call → Send me an address first

Useful context, before we build your numbers.

These are national consumer benchmarks, not Central Florida market statistics, and not a prediction about your search. They're here because they're a fair picture of what the process usually asks of people. Yours will be its own thing, and we'll build the real numbers together on our first call.

7
Homes viewed by the median buyer
National · NAR
10 wks
Typical length of a home search
National · NAR
30d
Typical contract-to-close
National · NAR Confidence Index
2–5%
Closing costs, excluding down payment
National · CFPB

Six steps.
In order.

No mystery box. Here is exactly what we'll do together, from the first coffee to the day you get the garage-door opener.

i

The conversation

A free first call. We map your timeline, your must-haves, your can't-lives-withs, and what "home" really means for the next five years, not just the next six months.

ii

Financing, framed

I introduce you to local lenders I trust. They'll walk you through pre-approval, real monthly numbers (with Florida property tax and insurance baked in), and the loan type that actually fits.

iii

Curated showings

Not a firehose. Six to eight homes at a time, hand-picked. Off-market introductions where I have them. I respect your calendar and the homes we walk through.

iv

Offer & inspection

We write with strategy, earnest money, contingencies, closing timeline, seller concessions. Then we bring in the right inspector and use the report to protect you, not scare you.

v

Close, and after

Escrow, title, walk-through, keys. Then: Homestead Exemption paperwork, the contractor list, the neighborhood intel. My phone stays on after the closing table.

vi

The quiet part

I don't disappear. A plumber, a school question, a "was this a good idea?" gut-check a year on, that's still the job.

What you'll actually pay for.

Many closing-day surprises are simply line items nobody mentioned up front. Here's the full list, in the rough order you'll write the checks.

Buying costs vary by property, loan program, insurance requirements and contract terms. I help buyers understand the full cash-to-close picture, down payment, inspections, appraisal, insurance, escrow and closing costs, before they make an offer.

i

Earnest money deposit

Negotiable

Held in escrow once your offer is accepted, and credited toward your down payment at closing. The amount isn't set in stone; it's negotiated and established in the contract (Florida Realtors).

ii

Down payment

Varies by program

There is no universal requirement, and 20% is not required to buy. FHA, conventional, USDA and VA programs each set different minimums, and eligible VA borrowers may have no down payment at all. Which program fits you is our first conversation.

iii

Home inspection

Estimate only

Cost varies by property, size and which inspections you order: wind mitigation, 4-point and WDO/termite are common additions on older Florida homes. We'll get real quotes from local inspectors rather than working off a published range.

iv

Appraisal

Estimate only

Ordered by your lender once you're under contract, to confirm the price supports the loan. What it costs depends on your lender and the property type, so we'll confirm it rather than assume it.

v

Closing costs

2–5% of price

Title, doc stamps, recording fees and lender charges. The CFPB puts typical closing costs at 2–5% of the purchase price, separate from your down payment. Some items are negotiable with the seller.

vi

Homeowners + wind

Commonly prepaid

The first year of homeowners insurance is commonly paid up front at closing (CFPB). In Florida, wind coverage is often a separate line, and both the requirement and the cost vary by property, roof age and carrier.

vii

Flood insurance

High-risk zones

In FEMA high-risk Special Flood Hazard Areas, the A-zone and V-zone families, federally regulated or insured lenders generally require flood coverage. I'll check the zone for any address before you write an offer.

viii

Escrow reserves

Varies

Your lender may collect an initial escrow cushion toward property tax and insurance. There's no fixed number of months; it depends on your taxes, your insurance and the applicable federal escrow rules.

ix

Homestead Exemption

File by March 1

Free to apply, and the filing deadline is March 1. For 2026, Florida provides a $25,000 base homestead exemption plus an additional exemption of up to $26,411 that applies to non-school levies, subject to assessed value (Florida Department of Revenue). Save Our Homes then caps annual growth in assessed value. Actual tax savings vary by property and county. I won't quote you a number I can't stand behind, but I will remind you when it's time to file.

The items above are general guidance for Central Florida buyers, not quoted prices and not Central Florida market statistics. Where a percentage or dollar figure appears, it comes from the national source named on that card: CFPB, FEMA, NAR, Florida Realtors or the Florida Department of Revenue. My practice runs from first homes through the luxury end of the market; that describes my practice, not the market. Your actual numbers depend on the property, your loan program, your insurance carrier and your county, and we'll build a real one together on our first call. Nothing here is legal, tax, lending or insurance advice.

Things buyers actually ask me.

How much money do I really need up front?

It depends on the loan program and the property, and I'd rather build a real number with you than hand you a rule of thumb. The pieces are the same for everyone: your down payment, which varies by program and is not automatically 20%; closing costs, which the CFPB puts at 2–5% of the purchase price separately from the down payment; the inspection and the appraisal; and the first year of homeowners insurance, which is commonly prepaid at closing. Seller concessions can offset part of it. On our first call we'll price all of it against a specific program and a specific price range.

Do I need to be pre-approved before we start looking?

You don't need it to talk. You do need it before we write an offer that anyone will take seriously. If you don't have a lender yet, I'll introduce you to local ones I trust. No obligation, no games.

What's the property tax reality in Florida?

There's no state income tax, but property tax is real, and it varies by county and by the taxing districts a given property sits in, your county property appraiser publishes the actual millage, and I'll pull the real figure for any address you're considering rather than quote you an average. Newer master-planned communities may also carry a CDD assessment on the tax bill; the amount varies by community and by how far along the bond is. For a primary residence, Florida's 2026 homestead exemption is $25,000 plus an additional exemption of up to $26,411 that applies to non-school levies, subject to assessed value, and Save Our Homes then caps annual growth in assessed value at 3% or the change in CPI, whichever is lower.

What's the deal with hurricane and flood insurance?

In Florida, wind coverage is often a separate line from a standard HO-3 policy, and it varies considerably by roof age and construction. Flood coverage is either federal (NFIP) or private; in FEMA high-risk Special Flood Hazard Areas, the A-zone and V-zone families, federally regulated or insured lenders generally require it, and it's worth considering even where it isn't required. This is exactly the kind of thing the Property X-Ray surfaces early, while it's still easy to factor into your thinking.

Is now a good time to buy?

The honest answer: for the right home, at a price supported by comparable sales, with a mortgage payment you can carry comfortably, yes. Nobody can reliably time the market. What you can judge is whether a specific home fits your life, and whether the payment is one you can carry.

I'm relocating from out of state. What changes?

Everything and nothing. We'll do more of the early work by video, I'll drive neighborhoods for you before you fly in, and we'll shape your visit, usually a couple of days, around the handful of homes genuinely worth your time.

Do I pay you as a buyer?

Buyer-agent compensation is negotiable and disclosed on paper before we write any offer. I'll walk you through the current NAR settlement changes in plain English on our first call. A seller can still agree to cover the buyer's side, but that's negotiated deal by deal now, so we'll plan for both cases from the start.

The Property X-Ray · Free · 48-hour turnaround

Tour smarter. Not more.

Send me an address. I'll send back a free, independent research report: permits, flood zone, roof age, insurance considerations, HOA and CDD, and the fees that don't show up in a listing. Public records, plainly explained, so you can spend your Saturdays on the homes that are actually worth seeing.

Ready to start a real conversation?

Free, no pressure, no forms other than the one below. I'll ask better questions than "what's your budget?" I promise.

People first

“Every client deserves to feel heard, respected, informed and genuinely cared for — not treated like another transaction.”

Gena Gilleland
REALTOR® · Charles Rutenberg Realty
For sellers · Central Florida

Selling well is a plan, not a listing.

Your home has one first week on the market. Most of what makes that week go well happens quietly before the sign ever goes up: pricing, prep, story, staging, photography, timing. We'll take the time to get each of those right, together, and then bring it to the market with a real plan behind it.

Request a free CMA → Let’s just talk first

Today's market rewards the right strategy.

Central Florida buyers have more choices and more negotiating room than they did during the fastest-moving pandemic-era market. Homes can still command strong prices, but accurate pricing, presentation, marketing and negotiation matter more in today's market.

$416,308
Median home price
Greater Orlando · June 2026
62d
Average days on market
Greater Orlando · June 2026
4.1 mo
Months of supply
Below ORRA's six-month balanced benchmark
2,929
Closed sales in June 2026
11,924 homes in active inventory

Source: Orlando Regional REALTOR® Association, June 2026 market recap. These are regional market statistics for Greater Orlando, not individual listing performance. Statistics vary by property type and submarket, and are refreshed monthly.

Six steps.
Well spent.

The best listings feel effortless. That's because the work all happened before anyone saw the photos.

i

The walk-through

I come to your house, take notes, ask a lot of questions. What stays, what goes, what needs 45 minutes and what needs a contractor. No commitment, no charge.

ii

The CMA

A real comparative market analysis: recent sales, active competition, pending deals, and the market temperature in your specific neighborhood. Not an algorithm guess.

iii

Prep & stage

Paint, declutter, targeted staging, minor repairs where they make sense. I have the contractor list. You approve every dollar.

iv

Photo & story

Professional photography, floor plans, drone if it helps, and copy that reads like a person wrote it, because a person did. The listing description does more work than it usually gets credit for.

v

Launch week

Coming-soon marketing, MLS live Thursday, weekend open house, private tours. A launch plan rather than a listing that simply goes live.

vi

Offers & close

We read every offer past the price: contingencies, financing strength, timeline, appraisal risk. Then we negotiate, keep the deal steady through inspection, and get to the table.

Five common listing mistakes.

These are the pricing decisions worth getting right. If yours hasn't launched yet, this is what we'll plan around together.

i

Price it high, chase the market down

Pricing ahead of the market and then cutting back toward it is a slow way to sell. A listing that lingers tends to invite lower offers, and buyers read time on market as a signal. Pricing accurately from the first Thursday protects your position; there is no universal percentage I can quote you for what a price cut costs, because it genuinely depends on the property and the submarket.

ii

Skip staging on a lived-in home

Buyers can't unsee your family photos, your treadmill in the dining room, your teenager's bedroom. Staging isn't vanity; it's editing.

iii

Hide the roof age

Buyers will find it at inspection, if not before. Disclose it early, price accordingly, and there are fewer surprises at inspection.

iv

Over-improve before listing

As a hypothetical: a $28,000 kitchen remodel three weeks before listing may not come back to you at the closing table. That figure is an illustration, not an average renovation cost or a promised return. Smaller, targeted work is often the better conversation to have first, and I'd rather look at your home before suggesting either.

v

Refuse to move on terms

The highest number isn't always the best offer. Financing type, contingencies, close date and post-closing occupancy all carry real value, sometimes more than the difference in price, sometimes less. We'll read every offer whole, not just the top line.

Next

The one we're avoiding

Your CMA is on me. Real comparable sales, real strategy, no obligation. Request it below and I'll have it to you inside a week.

What is your home actually worth in 2026?

Send me the address (and a few honest details: updates, quirks, that one thing you'd want a buyer to know). Inside a week you'll have a real comparative market analysis: recent sales, active competition, pending deals, and a suggested list-price range with the reasoning behind it. No sign in the yard, no obligation to list.

What you'll get
  • List-price range with reasoning
  • 3–6 comparable sales, mapped
  • Active competition + pending deals
  • Days-on-market context from recent comparable sales
  • Suggested prep & presentation priorities
  • Projected net at close, all-in

What sellers keep asking.

What's your commission?

Negotiable, and quoted in writing before we sign anything. I'll walk you through the post-NAR-settlement landscape in plain English: what I charge for the listing side, what buyer-side compensation looks like now, and what you're actually paying for. No mystery, no fine print.

How long will it really take to sell?

In June 2026, homes across Greater Orlando averaged 62 days on market (Orlando Regional REALTOR® Association). Your home's timeline depends on price, condition, presentation and submarket, so the regional average is context, not a forecast. Rather than quote you a range, I'll give you a specific expectation for your home in your CMA, with the comparable sales behind it.

Should I do repairs before listing, or price down and let the buyer handle them?

It depends entirely on the repair. Smaller jobs like paint, flooring, fixtures and curb appeal are often worth discussing before a full kitchen or bath remodel. I won't promise you a multiple on your money; nobody honestly can. But I will walk your house with you and tell you plainly what I think is worth doing and what I'd leave alone.

Do I really need staging if my house is nice?

"Nice" and "photographs like it's for sale" are different animals. Sometimes we just edit what you own; sometimes we bring in a stager for the living, primary, and dining. Vacant homes often benefit from staging at least the primary rooms, because empty space can be hard for buyers to picture.

What about instant cash offers?

They're real offers, and for some situations the speed and certainty are genuinely worth something: a job move, an estate, a hard timeline. What's worth checking is how the net compares with a properly prepared and marketed sale once the fees are accounted for. If you're weighing one, bring it to me. We'll put the two side by side with your actual numbers and you can decide.

Do you handle 1031 exchanges and investor sales?

Yes. Timeline discipline is everything on a 1031: 45 days to identify, 180 to close. I'll coordinate with your qualified intermediary and CPA, and my buy-side is ready to move the moment yours goes under contract.

What if I need to sell and buy at the same time?

Many sellers are also buyers, and the two work best planned as one transaction rather than two: contingent offers, rent-back agreements, bridge financing where it makes sense. The order of operations matters more than most people expect; we'll build a specific one for your situation.

The Property X-Ray · Free · Also useful before you list

Know your home before a buyer's agent does.

A buyer's agent can look up permits and roof age on your home before writing an offer. It's worth running the same research on your own house first, simply so nothing at inspection is news to you. Knowing early gives us time to decide how to handle it.

Twelve markets · Three tiers · June 2026 data

Explore Central Florida's distinctive markets.

I work most often across North Orlando and Seminole County: Lake Mary, Heathrow, Sanford, Longwood, Altamonte Springs and Apopka, and from there across greater Orlando and out to the lifestyle markets on the coast and in The Villages. Every one is a real place with a real personality. Start where the life fits, and we'll narrow from there.

All markets Local · North Orlando Greater Orlando relocation Lifestyle destinations

Market data: June 2026, Realtor.com Economic Research. Median SOLD price and median days on market, for the geography named on each card. Statistics vary by property type and submarket, and are refreshed monthly.

Not a scorecard.
A shortlist.

Every price above is a median sold price, for the exact geography named on the card.

Where a card carries a ZIP code or a neighborhood name, that is deliberate: a $1,000,000 median for ZIP 32789 is not a median for all of Winter Park, and labelling it precisely is the only honest way to publish it. Price and days on market come from the same source and the same month, so the markets are genuinely comparable with one another.

And the more useful signal usually isn't the number, it's the life. Winter Park is a completely different life than Lake Nona. Longwood is not a quieter Lake Mary. Altamonte Springs at a $238,625 median and Heathrow at $725,000 are a short drive apart and answer entirely different questions.

The Property X-Ray · Free · 48-hour turnaround

Neighborhood chosen. Address next.

Once you've narrowed to a market, or two, or three, start sending me addresses. I'll run a free research report on each one, so the homes we spend a Saturday on are the ones that hold up to a real look.

Communities · Winter Park / 32789

Winter Park / 32789.

Brick streets, hundred-year oaks, and a downtown that still closes for the sidewalk art festival. The figures below describe ZIP 32789, the premium core of Winter Park, and not the city as a whole.

Historic character Rollins College Park Ave dining Chain of Lakes Orange County schools Walkable pockets

By the numbers.

Median sold price and market pace for ZIP 32789, June 2026. Not a forecast, the current temperature of this specific market.

Median SOLD price
$1,000,000
ZIP 32789 · June 2026
Median days on market
58d
ZIP 32789 · June 2026
Sale-to-list ratio
95%
ZIP 32789 · June 2026
Active listings
256
ZIP 32789 · June 2026
Median LISTING price
$1,399,000
For contrast, a different question entirely
Source
June 2026
Realtor.com Economic Research · refreshed monthly

Source: Realtor.com Economic Research, ZIP 32789, June 2026. Everything above is median sold price unless the label says otherwise. The listing-price card is there deliberately, because the two numbers are often confused and they answer different questions. Statistics vary by property type and submarket.

A neighborhood that chose not to change.

Winter Park was designed in 1881 by two New Englanders who wanted to build a town that felt like it had always been there. A hundred and forty-five years later, they mostly got their way.

The brick streets are still brick. Park Avenue is still a sidewalk of local shops and family-owned restaurants, not a strip mall. Central Park still hosts the sidewalk art festival every March, and the boats still cross the Chain of Lakes on the Scenic Boat Tour like they have since 1938.

Prices reflect that. In the 32789 core you are paying for the oaks, the schools, and a town that has worked hard to keep its character. If you value all three, the premium may make sense for you. If you don't, Longwood, Lake Mary and Horizon West offer lower median sold prices, and I'd say so plainly rather than talk you into an address.

Lake Virginia, Winter Park

The honest version.

i

The good

  • Public schools K through 12, check current-year ratings with Orange County Public Schools
  • Genuine walkability in the Park Ave / Hannibal Square core
  • A mature tree canopy; the shade is noticeable in August
  • An easy drive to downtown Orlando, and a straightforward one to MCO
ii

The trade-offs

  • A premium market, the June 2026 median sold price in 32789 was $1,000,000
  • Older housing stock means older systems; roof, plumbing and panel age matter here
  • Insurance on 1920s–40s homes deserves an early look; how carriers view a property varies
  • Mostly established housing stock; many homes here come with a renovation story
iii

Where to look

  • Olde Winter Park, 1920s cottages, walk to Park Ave
  • Windsong / Isle of Sicily, waterfront, top-of-market
  • Virginia Heights / Kenilworth Shores, 60s ranches
  • College Quarter, near Rollins

Winter Park, specifically.

How much of a premium am I paying vs. Baldwin Park or Maitland?

There is a premium, and it's real, but I won't quote you a percentage I can't source; it varies by street, by vintage and by how the square footage is actually arranged. What you're paying for is the schools, the walkability of the Park Ave core, and honestly the address on the mail. Whether that's worth it is a personal question rather than a market one. If you'd like, I'll pull current sold comparables for both and we can look at the two side by side.

Are the schools really that different from the rest of Orange County?

The Winter Park feeder pattern has a long-standing reputation. School grades are published annually by the Florida Department of Education and they do move, so I'd always check the current year for the specific school your address zones to rather than rely on reputation. If schools are driving your search, tell me early and I'll build the search around the zoning.

What should I know about buying a 1920s or 30s home here?

Quite a lot, and it's all knowable in advance. Roof age, panel type, wiring in unrenovated attics, cast-iron drain lines, WDO and termite history, and how carriers view the property, all worth understanding before you write. This is exactly what the Property X-Ray was built for, and on homes of this vintage it can change how we structure an offer.

How's the flood picture?

Flood zones vary address by address, and waterfront homes on the Chain of Lakes deserve an especially careful look. In a FEMA Special Flood Hazard Area, a federally regulated or insured lender will generally require flood coverage. Premiums vary enormously by elevation, structure and policy, so I won't give you a range that would only mislead you. It is entirely address-specific, and I'll pull the zone and help you get a real quote before you tour.

Is it too quiet? Too busy? Too old-money?

The Park Ave core is genuinely lively on weekends and quiet by 9 p.m. on weeknights. The residential streets are quiet. Old-money reputation is half true: plenty of young families, plenty of transplants, and the college keeps things from getting stuffy.

The Property X-Ray · Free · Especially useful in Winter Park

Older homes, older surprises.

Send me any Winter Park address. I'll pull permit history, roof and system ages, how carriers tend to view the property, and flood zone. Compiled from public records, so you know what you're looking at before you make an offer.

Communities · Lake Mary

Lake Mary.

The market I work in most. Seminole County schools, a walkable downtown that has grown up considerably, and a location that puts most of Central Florida inside a comfortable drive. Heathrow sits alongside it as the premium submarket; related, but a genuinely different market with its own numbers.

Primary local market Seminole County Downtown Lake Mary I-4 & 417 access Heathrow nearby Family & relocation

By the numbers.

Median sold price and market pace for Lake Mary, June 2026. Not a forecast, the current temperature of the market.

Median SOLD price
$442,500
Lake Mary · June 2026
Median days on market
58d
Lake Mary · June 2026
Sale-to-list ratio
97%
Lake Mary · June 2026
Active listings
244
Lake Mary · June 2026
Heathrow, for contrast
$725,000
Median SOLD · 37 d median DOM · June 2026
Source
June 2026
Realtor.com Economic Research · refreshed monthly

Source: Realtor.com Economic Research, June 2026. Every price above is a median sold price, not a listing price. Heathrow is shown separately rather than folded into the Lake Mary figure, it is a premium submarket with a materially different median, and averaging the two would describe neither.

Where I do most of my work.

Lake Mary is the centre of my practice. It sits in Seminole County, north of Orlando, with I-4 and the 417 both close enough to make the rest of Central Florida reachable without living on top of it.

What brings people here is usually some combination of the schools, the commute and the feeling that it's a real town rather than a subdivision with a sign. Downtown Lake Mary has grown into something people actually walk to. The corporate corridor along International Parkway also makes it a natural fit for people relocating for work who want somewhere their family can settle quickly.

The market itself sits in the middle. At a June 2026 median sold price of $442,500, it's neither the attainable end of my local footprint nor the premium end. Altamonte Springs is well below it, Heathrow well above, and both are a short drive away. That range is genuinely useful when you're still deciding what you want.

The honest version.

i

The good

  • Seminole County schools, check current-year ratings for your specific address
  • Central position: I-4 and the 417 both close, Orlando and the coast both reachable
  • A downtown that has genuinely become somewhere to go
  • A middle-of-the-market median, with attainable and premium options minutes away
ii

The trade-offs

  • At 58 days median on market, this is not a market that rewards rushing, on either side
  • 244 active listings means real choice, and real competition if you're selling
  • A wide span of build vintages; roof, systems and insurance vary a great deal by street
  • I-4 traffic is a genuine consideration depending on where you commute
iii

Nearby, and worth a look

  • Heathrow, the premium submarket; $725,000 median sold, 37 d
  • Longwood / 32779, wooded lots, upper-middle; $541,000, 53 d
  • Sanford / 32771, historic downtown, Lake Monroe; $367,000, 53 d
  • Altamonte Springs, the attainable option; $238,625, 72 d

Lake Mary, specifically.

What's the difference between Lake Mary and Heathrow?

They're adjacent, they share a good deal of daily life, and they are not the same market. In June 2026 Lake Mary's median sold price was $442,500 across 244 active listings; Heathrow's was $725,000 across 40. That's a premium submarket with a much smaller inventory, which is exactly why I keep them separate on this site rather than publishing one number for both. If someone quotes you a single "Lake Mary area" median, ask which geography it actually describes.

How long are homes taking to sell here?

The median was 58 days in June 2026, with a 97% sale-to-list ratio. That's a market with room to think in, buyers generally have time for a second look, and sellers generally need genuine preparation rather than momentum alone. Your own timeline will depend on price, condition and where in Lake Mary you are, and I'll give you a specific expectation rather than a market-wide median.

Is Lake Mary a good fit if I'm relocating for work?

Often, yes, the International Parkway corridor is a large part of why. What I'd want to understand first is where you'll actually be commuting, what your children need from a school, and how quickly you need to be settled. Those three answers usually narrow Seminole County down fairly quickly, and sometimes they point at Longwood or Heathrow instead. I'd rather find that out early than talk you into the market I know best.

What should I know about the schools?

Seminole County has a long-standing reputation, but school grades are published annually by the Florida Department of Education and zoning matters more than the town name, two addresses a few streets apart can zone differently. If schools are driving your search, tell me at the start and I'll build the search around the zoning rather than fitting it in afterwards.

What about insurance and roof age here?

It varies more than people expect, because Lake Mary spans a wide range of build years. Roof age, systems and how carriers view a particular property are all worth understanding before you write an offer rather than after inspection. That's exactly what the Property X-Ray is for, and I'll run one on any address you're considering.

Do you only work in Lake Mary?

No. This is where I work most, along with Heathrow, Sanford, Longwood, Altamonte Springs and Apopka, but I work across Central Florida, greater Orlando, Winter Park, Lake Nona, Horizon West, The Villages and the coast. If the right home for you is somewhere else, I'd far rather help you find it there.

Also consider.

Market data: June 2026, Realtor.com Economic Research. Median SOLD price and median days on market. Statistics vary by property type and submarket.

The Property X-Ray · Free · 48-hour turnaround

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I'll pull permit history, roof and system ages, flood zone, HOA and CDD, and how carriers tend to view the property. Public records, plainly explained, before you make an offer.

Communities · Heathrow

Heathrow.

The premium submarket alongside Lake Mary. Heathrow carries a materially higher median than Lake Mary itself, which is exactly why it is published as its own market here rather than folded into a Lake Mary average.

Premium submarket Lake Mary area Seminole County Small inventory

By the numbers.

Median sold price and market pace for Heathrow, June 2026. Not a forecast, the current temperature of this market.

Median SOLD price
$725,000
Heathrow · June 2026
Median days on market
37d
Heathrow · June 2026
Sale-to-list ratio
98%
Heathrow · June 2026
Active listings
40
Heathrow · June 2026
Lake Mary, for contrast
$442,500
Median SOLD · 58 d median DOM · June 2026
Source
June 2026
Realtor.com Economic Research · refreshed monthly

Source: Realtor.com Economic Research, Heathrow and Lake Mary, June 2026. Every price above is a median sold price, not a listing price. With only 40 active listings, the inventory is small, so treat these figures as the temperature of a narrow market rather than a broad one. Statistics vary by property type and submarket, and are refreshed monthly.

Why it's here, and how to read it.

Heathrow works either as part of the Lake Mary story or as a market you look at on its own terms. With only 40 active listings in June 2026, the inventory is small, and small inventory is precisely when the exact geography of a published figure matters most. A number drawn from a wider area would not describe Heathrow, and a Heathrow number would not describe Lake Mary.

If this looks close to what you're after, send me an address and I'll run a Property X-Ray on it before you spend a Saturday. If it doesn't, tell me why, that usually narrows things faster than another round of listings.

  • Figures are median sold price and median days on market, from one source and one month.
  • With only 40 active listings, the inventory is small, so treat these figures as the temperature of a narrow market rather than a broad one.
  • Refreshed monthly, so the comparison between markets stays fair.
  • Sale-to-list and active inventory for every market are on the June 2026 market report.

Nearby, and worth a look.

Market data: June 2026, Realtor.com Economic Research. Median SOLD price and median days on market. Statistics vary by property type and submarket.

The Property X-Ray · Free · 48-hour turnaround

Send me an address here.

I'll pull permit history, roof and system ages, flood zone, HOA and CDD, and how carriers tend to view the property. Public records, plainly explained, before you make an offer.

Communities · Sanford / 32771

Sanford / 32771.

Historic downtown Sanford and Lake Monroe on one side, west and north Sanford residential options on the other. The figures here describe ZIP 32771 specifically.

Historic downtown Lake Monroe ZIP 32771 Seminole County

By the numbers.

Median sold price and market pace for ZIP 32771, June 2026. Not a forecast, the current temperature of this market.

Median SOLD price
$367,000
ZIP 32771 · June 2026
Median days on market
53d
ZIP 32771 · June 2026
Sale-to-list ratio
98%
ZIP 32771 · June 2026
Active listings
445
ZIP 32771 · June 2026
Lake Mary, for contrast
$442,500
Median SOLD · 58 d median DOM · June 2026
Source
June 2026
Realtor.com Economic Research · refreshed monthly

Source: Realtor.com Economic Research, ZIP 32771 and Lake Mary, June 2026. Every price above is a median sold price, not a listing price. The ZIP stays in the label deliberately: this figure should not be mistaken for every Sanford ZIP. Statistics vary by property type and submarket, and are refreshed monthly.

Why it's here, and how to read it.

Sanford spans more than one ZIP code, and they do not all behave the same way. Publishing 32771 in the label keeps the number tied to the market it actually came from, the main Sanford market, rather than letting it stand in for every Sanford address. It also happens to be one of the more attainable entries in my local footprint, with 445 active listings in June 2026.

If this looks close to what you're after, send me an address and I'll run a Property X-Ray on it before you spend a Saturday. If it doesn't, tell me why, that usually narrows things faster than another round of listings.

  • Figures are median sold price and median days on market, from one source and one month.
  • The ZIP stays in the label deliberately: this figure should not be mistaken for every Sanford ZIP.
  • Refreshed monthly, so the comparison between markets stays fair.
  • Sale-to-list and active inventory for every market are on the June 2026 market report.

Nearby, and worth a look.

Market data: June 2026, Realtor.com Economic Research. Median SOLD price and median days on market. Statistics vary by property type and submarket.

The Property X-Ray · Free · 48-hour turnaround

Send me an address here.

I'll pull permit history, roof and system ages, flood zone, HOA and CDD, and how carriers tend to view the property. Public records, plainly explained, before you make an offer.

Communities · Longwood / 32779

Longwood / 32779.

The upper-middle-market option in my local footprint, and the market that geographically connects Lake Mary, Altamonte Springs and Apopka.

Upper-middle market Wooded lots ZIP 32779 Seminole County

By the numbers.

Median sold price and market pace for ZIP 32779, June 2026. Not a forecast, the current temperature of this market.

Median SOLD price
$541,000
ZIP 32779 · June 2026
Median days on market
53d
ZIP 32779 · June 2026
Sale-to-list ratio
97%
ZIP 32779 · June 2026
Active listings
173
ZIP 32779 · June 2026
Lake Mary, for contrast
$442,500
Median SOLD · 58 d median DOM · June 2026
Source
June 2026
Realtor.com Economic Research · refreshed monthly

Source: Realtor.com Economic Research, ZIP 32779 and Lake Mary, June 2026. Every price above is a median sold price, not a listing price. The ZIP stays in the label so the figure is tied to the geography it was drawn from. Statistics vary by property type and submarket, and are refreshed monthly.

Why it's here, and how to read it.

Longwood fills a genuine gap. It sits between the markets I work in most, and at a $541,000 June 2026 median sold price it gives the picture a strong upper-middle option without moving into Heathrow or Winter Park territory. If Lake Mary is close but not quite, this is usually the next conversation.

If this looks close to what you're after, send me an address and I'll run a Property X-Ray on it before you spend a Saturday. If it doesn't, tell me why, that usually narrows things faster than another round of listings.

  • Figures are median sold price and median days on market, from one source and one month.
  • The ZIP stays in the label so the figure is tied to the geography it was drawn from.
  • Refreshed monthly, so the comparison between markets stays fair.
  • Sale-to-list and active inventory for every market are on the June 2026 market report.

Nearby, and worth a look.

Market data: June 2026, Realtor.com Economic Research. Median SOLD price and median days on market. Statistics vary by property type and submarket.

The Property X-Ray · Free · 48-hour turnaround

Send me an address here.

I'll pull permit history, roof and system ages, flood zone, HOA and CDD, and how carriers tend to view the property. Public records, plainly explained, before you make an offer.

Communities · Altamonte Springs

Altamonte Springs.

The attainable end of my local footprint, and a useful contrast to Winter Park, Heathrow and Longwood at the other end.

Attainable Centrally placed Citywide figure Seminole County

By the numbers.

Median sold price and market pace for Altamonte Springs, June 2026. Not a forecast, the current temperature of this market.

Median SOLD price
$238,625
Altamonte Springs · June 2026
Median days on market
72d
Altamonte Springs · June 2026
Sale-to-list ratio
98%
Altamonte Springs · June 2026
Active listings
372
Altamonte Springs · June 2026
Lake Mary, for contrast
$442,500
Median SOLD · 58 d median DOM · June 2026
Source
June 2026
Realtor.com Economic Research · refreshed monthly

Source: Realtor.com Economic Research, Altamonte Springs and Lake Mary, June 2026. Every price above is a median sold price, not a listing price. This is a citywide figure. It should not be read as a detached-home-only number. Statistics vary by property type and submarket, and are refreshed monthly.

Why it's here, and how to read it.

This is the citywide number, and it is published that way on purpose. It would be easy to find a higher-priced enclave within Altamonte Springs and quote that instead, but the citywide figure is the honest one, and the contrast it provides is genuinely useful when you are working out what a budget actually reaches in Seminole County.

If this looks close to what you're after, send me an address and I'll run a Property X-Ray on it before you spend a Saturday. If it doesn't, tell me why, that usually narrows things faster than another round of listings.

  • Figures are median sold price and median days on market, from one source and one month.
  • This is a citywide figure. It should not be read as a detached-home-only number.
  • Refreshed monthly, so the comparison between markets stays fair.
  • Sale-to-list and active inventory for every market are on the June 2026 market report.

Nearby, and worth a look.

Market data: June 2026, Realtor.com Economic Research. Median SOLD price and median days on market. Statistics vary by property type and submarket.

The Property X-Ray · Free · 48-hour turnaround

Send me an address here.

I'll pull permit history, roof and system ages, flood zone, HOA and CDD, and how carriers tend to view the property. Public records, plainly explained, before you make an offer.

Communities · Apopka / 32712

Apopka / 32712.

Northwest Apopka, larger lots and newer communities, published as ZIP 32712 so the figure describes the part of Apopka it actually came from.

Larger lots Newer communities ZIP 32712 Northwest Apopka

By the numbers.

Median sold price and market pace for ZIP 32712, June 2026. Not a forecast, the current temperature of this market.

Median SOLD price
$448,990
ZIP 32712 · June 2026
Median days on market
65d
ZIP 32712 · June 2026
Sale-to-list ratio
100%
ZIP 32712 · June 2026
Active listings
633
ZIP 32712 · June 2026
Lake Mary, for contrast
$442,500
Median SOLD · 58 d median DOM · June 2026
Source
June 2026
Realtor.com Economic Research · refreshed monthly

Source: Realtor.com Economic Research, ZIP 32712 and Lake Mary, June 2026. Every price above is a median sold price, not a listing price. The ZIP stays in the label: this figure describes northwest Apopka, not every Apopka address. Statistics vary by property type and submarket, and are refreshed monthly.

Why it's here, and how to read it.

Apopka is large enough that a single citywide median would blur several different stories together. 32712 supports the northwest Apopka picture of larger lots and newer construction while still being a meaningful sample, 633 active listings in June 2026, the largest inventory in my local footprint. The June sale-to-list ratio here was 100%.

If this looks close to what you're after, send me an address and I'll run a Property X-Ray on it before you spend a Saturday. If it doesn't, tell me why, that usually narrows things faster than another round of listings.

  • Figures are median sold price and median days on market, from one source and one month.
  • The ZIP stays in the label: this figure describes northwest Apopka, not every Apopka address.
  • Refreshed monthly, so the comparison between markets stays fair.
  • Sale-to-list and active inventory for every market are on the June 2026 market report.

Nearby, and worth a look.

Market data: June 2026, Realtor.com Economic Research. Median SOLD price and median days on market. Statistics vary by property type and submarket.

The Property X-Ray · Free · 48-hour turnaround

Send me an address here.

I'll pull permit history, roof and system ages, flood zone, HOA and CDD, and how carriers tend to view the property. Public records, plainly explained, before you make an offer.

Communities · Lake Nona South

Lake Nona South.

The premium, newer end of Lake Nona, published as Lake Nona South rather than as Lake Nona generally, because the two are not the same number.

Premium submarket Master-planned Medical City Relocation

By the numbers.

Median sold price and market pace for Lake Nona South, June 2026. Not a forecast, the current temperature of this market.

Median SOLD price
$763,000
Lake Nona South · June 2026
Median days on market
57d
Lake Nona South · June 2026
Sale-to-list ratio
99%
Lake Nona South · June 2026
Active listings
262
Lake Nona South · June 2026
Lake Mary, for contrast
$442,500
Median SOLD · 58 d median DOM · June 2026
Source
June 2026
Realtor.com Economic Research · refreshed monthly

Source: Realtor.com Economic Research, Lake Nona South and Lake Mary, June 2026. Every price above is a median sold price, not a listing price. Lake Nona South is a submarket. Do not read this figure as a median for all of Lake Nona. Statistics vary by property type and submarket, and are refreshed monthly.

Why it's here, and how to read it.

The broader Lake Nona neighbourhood recorded a lower median sold price than Lake Nona South in June 2026. Using the South label keeps the premium and newer-build story honest instead of quietly applying it to the whole area. At a 99% sale-to-list ratio, it was one of the firmer markets on the site in June.

If this looks close to what you're after, send me an address and I'll run a Property X-Ray on it before you spend a Saturday. If it doesn't, tell me why, that usually narrows things faster than another round of listings.

  • Figures are median sold price and median days on market, from one source and one month.
  • Lake Nona South is a submarket. Do not read this figure as a median for all of Lake Nona.
  • Refreshed monthly, so the comparison between markets stays fair.
  • Sale-to-list and active inventory for every market are on the June 2026 market report.

Also worth a look.

Market data: June 2026, Realtor.com Economic Research. Median SOLD price and median days on market. Statistics vary by property type and submarket.

The Property X-Ray · Free · 48-hour turnaround

Send me an address here.

I'll pull permit history, roof and system ages, flood zone, HOA and CDD, and how carriers tend to view the property. Public records, plainly explained, before you make an offer.

Communities · Dr. Phillips / Orlando

Dr. Phillips / Orlando.

Southwest Orlando, and the market I'd point a relocating buyer toward rather than a generic citywide Orlando figure.

Southwest Orlando Relocation Established Lifestyle

By the numbers.

Median sold price and market pace for Dr. Phillips, June 2026. Not a forecast, the current temperature of this market.

Median SOLD price
$610,000
Dr. Phillips · June 2026
Median days on market
73d
Dr. Phillips · June 2026
Sale-to-list ratio
98%
Dr. Phillips · June 2026
Active listings
98
Dr. Phillips · June 2026
Lake Mary, for contrast
$442,500
Median SOLD · 58 d median DOM · June 2026
Source
June 2026
Realtor.com Economic Research · refreshed monthly

Source: Realtor.com Economic Research, Dr. Phillips and Lake Mary, June 2026. Every price above is a median sold price, not a listing price. This describes Dr. Phillips, not the City of Orlando as a whole. Statistics vary by property type and submarket, and are refreshed monthly.

Why it's here, and how to read it.

A single Orlando-wide median hides an enormous amount. Dr. Phillips is specific enough to be useful, it describes an actual place with an actual character, which is what a relocating buyer is really asking about. At 73 days, it also carried the longest median time on market of any market on this site in June 2026, which is worth knowing on both sides of a transaction.

If this looks close to what you're after, send me an address and I'll run a Property X-Ray on it before you spend a Saturday. If it doesn't, tell me why, that usually narrows things faster than another round of listings.

  • Figures are median sold price and median days on market, from one source and one month.
  • This describes Dr. Phillips, not the City of Orlando as a whole.
  • Refreshed monthly, so the comparison between markets stays fair.
  • Sale-to-list and active inventory for every market are on the June 2026 market report.

Also worth a look.

Market data: June 2026, Realtor.com Economic Research. Median SOLD price and median days on market. Statistics vary by property type and submarket.

The Property X-Ray · Free · 48-hour turnaround

Send me an address here.

I'll pull permit history, roof and system ages, flood zone, HOA and CDD, and how carriers tend to view the property. Public records, plainly explained, before you make an offer.

Communities · Horizon West / Winter Garden Area

Horizon West / Winter Garden Area.

The master-planned, new-construction relocation market west of Orlando, and the largest active inventory of any market on this site.

Master-planned New construction Relocation West Orange

By the numbers.

Median sold price and market pace for Horizon West / Winter Garden Area, June 2026. Not a forecast, the current temperature of this market.

Median SOLD price
$572,500
Horizon West / Winter Garden Area · June 2026
Median days on market
59d
Horizon West / Winter Garden Area · June 2026
Sale-to-list ratio
98%
Horizon West / Winter Garden Area · June 2026
Active listings
908
Horizon West / Winter Garden Area · June 2026
Lake Mary, for contrast
$442,500
Median SOLD · 58 d median DOM · June 2026
Source
June 2026
Realtor.com Economic Research · refreshed monthly

Source: Realtor.com Economic Research, Horizon West / Winter Garden Area and Lake Mary, June 2026. Every price above is a median sold price, not a listing price. This label covers Horizon West and the surrounding Winter Garden area, not the City of Winter Garden alone. Statistics vary by property type and submarket, and are refreshed monthly.

Why it's here, and how to read it.

Horizon West is where a great deal of new construction relocation activity sits, and the label keeps it geographically clear rather than hiding it inside a broader Winter Garden figure. With 908 active listings in June 2026, there is more choice here than anywhere else on this site, which changes how you negotiate, and how you price, if you're selling into it.

If this looks close to what you're after, send me an address and I'll run a Property X-Ray on it before you spend a Saturday. If it doesn't, tell me why, that usually narrows things faster than another round of listings.

  • Figures are median sold price and median days on market, from one source and one month.
  • This label covers Horizon West and the surrounding Winter Garden area, not the City of Winter Garden alone.
  • Refreshed monthly, so the comparison between markets stays fair.
  • Sale-to-list and active inventory for every market are on the June 2026 market report.

Also worth a look.

Market data: June 2026, Realtor.com Economic Research. Median SOLD price and median days on market. Statistics vary by property type and submarket.

The Property X-Ray · Free · 48-hour turnaround

Send me an address here.

I'll pull permit history, roof and system ages, flood zone, HOA and CDD, and how carriers tend to view the property. Public records, plainly explained, before you make an offer.

Communities · The Villages / 32163

The Villages / 32163.

The newer southern end of The Villages, published as ZIP 32163 so the figure describes the part of a very large community it actually came from.

55+ active Golf carts Village squares ZIP 32163

By the numbers.

Median sold price and market pace for ZIP 32163, June 2026. Not a forecast, the current temperature of this market.

Median SOLD price
$390,000
ZIP 32163 · June 2026
Median days on market
53d
ZIP 32163 · June 2026
Sale-to-list ratio
97%
ZIP 32163 · June 2026
Active listings
182
ZIP 32163 · June 2026
Lake Mary, for contrast
$442,500
Median SOLD · 58 d median DOM · June 2026
Source
June 2026
Realtor.com Economic Research · refreshed monthly

Source: Realtor.com Economic Research, ZIP 32163 and Lake Mary, June 2026. Every price above is a median sold price, not a listing price. The ZIP is in the label on purpose. This is not a median for all of The Villages. Statistics vary by property type and submarket, and are refreshed monthly.

Why it's here, and how to read it.

The Villages is big enough that one median could not sensibly describe all of it. 32163 represents the newer southern market, and the ZIP stays in the label permanently for that reason. If you're weighing a 55+ move, it's a useful market to understand.

If this looks close to what you're after, send me an address and I'll run a Property X-Ray on it before you spend a Saturday. If it doesn't, tell me why, that usually narrows things faster than another round of listings.

  • Figures are median sold price and median days on market, from one source and one month.
  • The ZIP is in the label on purpose. This is not a median for all of The Villages.
  • Refreshed monthly, so the comparison between markets stays fair.
  • Sale-to-list and active inventory for every market are on the June 2026 market report.

Also worth a look.

Market data: June 2026, Realtor.com Economic Research. Median SOLD price and median days on market. Statistics vary by property type and submarket.

The Property X-Ray · Free · 48-hour turnaround

Send me an address here.

I'll pull permit history, roof and system ages, flood zone, HOA and CDD, and how carriers tend to view the property. Public records, plainly explained, before you make an offer.

Communities · Central Beach, New Smyrna Beach

Central Beach, New Smyrna Beach.

The beachside heart of New Smyrna Beach. This figure describes Central Beach specifically, not all of New Smyrna Beach.

Beachside Coastal lifestyle Small inventory Volusia County

By the numbers.

Median sold price and market pace for Central Beach, New Smyrna Beach, June 2026. Not a forecast, the current temperature of this market.

Median SOLD price
$826,750
Central Beach, New Smyrna Beach · June 2026
Median days on market
47d
Central Beach, New Smyrna Beach · June 2026
Sale-to-list ratio
94%
Central Beach, New Smyrna Beach · June 2026
Active listings
71
Central Beach, New Smyrna Beach · June 2026
Lake Mary, for contrast
$442,500
Median SOLD · 58 d median DOM · June 2026
Source
June 2026
Realtor.com Economic Research · refreshed monthly

Source: Realtor.com Economic Research, Central Beach, New Smyrna Beach and Lake Mary, June 2026. Every price above is a median sold price, not a listing price. Never read this figure as a median for all of New Smyrna Beach. It describes Central Beach. Statistics vary by property type and submarket, and are refreshed monthly.

Why it's here, and how to read it.

Coastal markets vary enormously street by street, and a citywide New Smyrna Beach median would not describe the beachside market anyone actually means when they talk about moving to the coast. Central Beach is the honest label for this number. At a 94% sale-to-list ratio it also carried the softest ratio of any market on this site in June 2026, and at 71 active listings the inventory is small.

If this looks close to what you're after, send me an address and I'll run a Property X-Ray on it before you spend a Saturday. If it doesn't, tell me why, that usually narrows things faster than another round of listings.

  • Figures are median sold price and median days on market, from one source and one month.
  • Never read this figure as a median for all of New Smyrna Beach. It describes Central Beach.
  • Refreshed monthly, so the comparison between markets stays fair.
  • Sale-to-list and active inventory for every market are on the June 2026 market report.

Also worth a look.

Market data: June 2026, Realtor.com Economic Research. Median SOLD price and median days on market. Statistics vary by property type and submarket.

The Property X-Ray · Free · 48-hour turnaround

Send me an address here.

I'll pull permit history, roof and system ages, flood zone, HOA and CDD, and how carriers tend to view the property. Public records, plainly explained, before you make an offer.

June 2026 · Greater Orlando

The market, as it actually is.

A monthly snapshot of the Central Florida housing market, the regional headline, the market-by-market reality, and a short read on what it means for you, written by the agent who works these markets.

Data month: June 2026 · Updated monthly · Sources: Orlando Regional REALTOR® Association and Realtor.com Economic Research

Six numbers, one picture.

Median home price
$416,308
Greater Orlando · June 2026
Vs. June 2025
▲ 1.6%
$409,631 a year ago
Days on market (AVERAGE)
62d
Average, not median, buyers have more time
Months of supply
4.1 mo
Below ORRA's six-month balanced benchmark
Closed sales
2,929
In June 2026
Active inventory
11,924
Homes on the market

Source: Orlando Regional REALTOR® Association, June 2026 market recap. Note the days-on-market figure is an average, not a median, the two are not interchangeable. Refreshed monthly.

Prices hold, while buyers get time and choice.

Central Florida home prices remain resilient while buyers have more time and choice. In June 2026 the Orlando-area median home price was $416,308, homes averaged 62 days on market, inventory totalled 11,924 homes and supply measured 4.1 months.

What that combination means in practice: at 4.1 months, supply sits below the six-month mark the Orlando Regional REALTOR® Association describes as a balanced market, so this isn't a buyer's market in the technical sense. Buyers have more choices and more negotiating room than during the fastest-moving pandemic-era market. They can see a home twice, order the inspection they want, and negotiate.

What hasn't changed is the spread between well-prepared homes and everything else. Presentation, accurate pricing and marketing carry more weight at a 62-day average than they did in the fastest-moving pandemic-era market. A home priced ahead of its market has room to sit.

My honest read: this is a genuinely workable market on both sides. Buyers have room to be careful, and sellers who prepare properly give themselves the strongest footing. The emphasis, as always, is on prepared, and on pricing to the evidence rather than to hope.

GG
Gena Gilleland
REALTOR® · Charles Rutenberg Realty
What I'm watching next
i

Insurance carrier appetite

Carrier appetite shapes what a Florida home actually costs to insure. Worth watching on both sides of a transaction.

ii

Attainable price points

Altamonte Springs, at a $238,625 median sold, is the lowest median sold price of the twelve markets on this page, a citywide figure, not a detached-home-only number.

iii

New-build absorption

Horizon West carries 908 active listings, the largest inventory of any market on this page. Worth watching how quickly it clears.

iv

The Villages sale pace

Worth following for anyone weighing a 55+ move. ZIP 32163 held a 97% sale-to-list ratio in June.

v

Insurance and roof age

Roof age can shape negotiations on older housing stock. It's worth knowing before you write, on either side.

Three local markets, side by side.

The markets I work in most often, on the same metric and the same month, so the comparison is a fair one.

Market data: June 2026, Realtor.com Economic Research. Median SOLD price and median days on market, for the geography named in each row.

Twelve markets, twelve different stories.

A single regional headline hides a great deal. Here is what June 2026 actually looked like, market by market, all of it median SOLD price, all of it the same month, all of it from the same source, so the comparison is a fair one.

MarketMedian SOLDMedian DOMSale/ListActiveTier
Lake Mary$442,50058 d97%244Local
Heathrow$725,00037 d98%40Local
Sanford / 32771$367,00053 d98%445Local
Longwood / 32779$541,00053 d97%173Local
Altamonte Springs$238,62572 d98%372Local
Apopka / 32712$448,99065 d100%633Local
Winter Park / 32789$1,000,00058 d95%256Relocation
Lake Nona South$763,00057 d99%262Relocation
Dr. Phillips / Orlando$610,00073 d98%98Relocation
Horizon West / Winter Garden$572,50059 d98%908Relocation
The Villages / 32163$390,00053 d97%182Lifestyle
Central Beach, New Smyrna Beach$826,75047 d94%71Lifestyle
Market data: June 2026, Realtor.com Economic Research. Every price above is a median sold price, not a listing price, for the exact geography named in the row. Where a ZIP code or neighbourhood appears in the label, it is doing real work: the $1,000,000 figure describes ZIP 32789, not all of Winter Park, and the $826,750 figure describes Central Beach, not all of New Smyrna Beach. Statistics vary by property type and submarket. Directional, not appraisal-grade, use a CMA for anything that needs a signature.

What this means for you.

i

If you're buying

You have room to be careful, and that's worth using. At a 62-day regional average, buyers generally have more time than they did in the fastest-moving pandemic-era market. Get pre-approved so you can act when the right one appears, run an X-Ray before you tour, and take the second look.

ii

If you're selling

Still a workable market for a well-prepared listing. Price to the evidence from the first Thursday, invest in genuine prep and presentation, and give the launch week a real plan. At a 62-day regional average, being ready before the sign goes up is the part you control.

iii

If you're investing

Altamonte Springs and Sanford / 32771 carry the lowest median sold prices on this page, and the Altamonte figure is citywide, not a detached-home-only number. For investing, I'd start with your goals and holding period, then look at specific properties. Central Beach, New Smyrna Beach carried the softest sale-to-list ratio on this page, at 94%. Whether that reads as opportunity depends entirely on your holding period.

Want the street-level read on your street?

The report above is metro and neighborhood. Your specific block, price range, and situation deserve a specific conversation. Free, no pressure, always honest.

Field notes · Coming soon

Notes from inside the deal.

The stuff I wish I'd known when I started. Plain-English guides, hard-earned opinions, and a monthly read on what's actually happening in Central Florida, written between showings, never by committee.

Let's talk · Free · No pressure

Tell me about the move.

Whether you're three years out or three weeks out, the conversation is free and the coffee's on me. Fill out the form, drop a text, or pick up the phone. I answer.

Gena Gilleland
Hi, I'm Gena.

Three fields, maybe four.

Always glad you
wrote.

Every message reaches my phone, and I read each one myself.

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About · Gena Gilleland

Real estate, retold, as a conversation.

Fifteen years in Central Florida, one philosophy: the best moves start with the best questions. Not "what's your budget?", but "what kind of mornings do you want?"

Gena Gilleland

Not the kind of agent
who talks first.

I've been licensed in Florida since 2010, and fifteen years in, the lesson has been the same every year: this industry is not about houses. It's about the humans standing next to them.

I'd rather run a customer-service practice than a sales one. I like knowing every client, remembering every closing, and being reachable when the water heater goes out three months later. That's a choice about how I want to work, not a comment on anyone else's.

By the Numbers Since 2010
2010
Licensed in Florida
REALTOR®
15+ years
Guiding clients home
Central Florida

Three things I won't do.

The positioning statement, made specific.

i

I won't rush you

Some buyers are ready in six weeks. Some take a year. Both are right, the market will still be there when your gut is.

ii

I won't upsell you

If the right home for you is $420K, I'm not going to walk you into $600K. Stretching someone past what they can comfortably carry helps nobody, least of all them.

iii

I won't disappear

Closing day is the beginning, not the end. The plumber list, the school-transfer paperwork, the "was this a good idea?" gut-check a year in, that's still part of the job.

Unhurried.
Honest.
Built for the long view.

Same five moves for every client, whether it's a first home in Lake Mary or a downsize into The Villages.

The same five moves · every client
i

The conversation

I learn your story, your timeline, your non-negotiables, and what "home" actually means in your life right now.

ii

The strategy

Buying or selling, you'll leave with a plan: target neighborhoods, price posture, financing path, and the order of operations.

iii

The search (or stage)

Curated showings, off-market introductions, and prep that earns its keep. I respect your time, and the homes we walk through.

iv

The negotiation

Fifteen years of reading rooms. I advocate firmly, communicate plainly, and keep you steady when stakes are high.

v

The keys, and after

Closing day is a beginning, not an ending. Inspectors, contractors, neighborhood intel: my list is yours, for as long as you need it.

Licensed, trained, and paying attention.

Licenses

Licensed in Florida · REALTOR®

Licensed in Florida and working in Central Florida since 2010, affiliated with Charles Rutenberg Realty.

Practice

Mid to luxury

Residential buyers and sellers across Central Florida, first homes through the luxury end of the market, and the care is the same at both ends.

Brokerage

Charles Rutenberg Realty

The brokerage I'm affiliated with, here in Central Florida.

Start with a conversation, not a listing.

A free first call. I'll ask questions, take notes, and tell you what I actually think. No pitch, no forms, just a conversation.

The positioning, in her own words

“I help buyers and sellers navigate Central Florida real estate with knowledgeable guidance, strong representation, and the personal care of an agent who truly gets to know her clients.”

Gena Gilleland
REALTOR® · Charles Rutenberg Realty
Free CMA · For sellers & the curious

What's your home actually worth in 2026?

Not an automated estimate. A real comparative market analysis, put together by hand by a REALTOR®, not generated by an algorithm. Free. No sign in the yard. Inside a week.

Six questions.
Then I go to work.

You'll have it
within a week.

Every CMA is compiled by hand from live MLS data. No canned reports, and no automated follow-up sequences.

  • DeliverablePDF, ~3 pages
  • Turnaround5–7 days
  • CostFree, always
  • Follow-upOnly if you want one
Or text the address to +1 (386) 217-3212 and skip the form. Either works.

Real work, not a form-letter.

i

Suggested list-price range

A specific range with the reasoning behind it, not one number pulled from a hat. Includes the fast-sale price and the top-of-market price, and what changes between them.

ii

Three to six real comparables

Actual recent MLS closings, chosen for genuine similarity rather than proximity in a ZIP code. Each with a short note on how it compares to yours.

iii

Active competition

What's currently listed nearby and how yours would stack against it. It sits alongside the closed comps, because it's what buyers are comparing yours with right now.

iv

Prep & presentation priorities

The two or three targeted moves I'd actually recommend, and the ones I'd skip. I won't promise you a multiple on your money. I'll tell you what I think is worth doing and why, after I've looked at your home rather than before.

v

Days-on-market context

How long comparable homes near yours have been taking to sell, from recent MLS data. Not a regional headline.

vi

Net-to-you estimate

Rough numbers on your side of the closing table, commission, doc stamps, title, satisfaction of any mortgage, and the actual check you walk with.

404
Wrong turn · Not your fault

This address doesn't exist.

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